Virtuoso Voices™ is an interview clip and fundraising service for classical music radio stations. Your listeners have the opportunity to hear today’s leading classical music performers, conductors and composers talking in 20 to 35 second audio clips.

To connect listeners with the musicians they regularly enjoy on your station, these clips feature performers talking about

• specific pieces of music associated with each musician, including their most recent recordings
• their personal thoughts about classical music
• entertaining and revealing aspects about the nature of performing and the performer's life.

These topical and evergreen sound bites enable your announcers to take listeners backstage for the words, wit and wisdom of classical music’s leading performers.  

For example, a host playing Sarah Chang’s recent recording of Vivaldi’s Four Seasons could introduce it with Ms. Chang describing how her collaboration with the conductor-less Orpheus Chamber Orchestra led her to decide to make all future performances of the Four Seasons without a conductor.  After the clip, the announcer returns and segues directly into playing the recording.

In addition to providing your listeners an insider’s perspective to the music they hear, Virtuoso Voices Clips can also be used for

• forward promotion for a performance you'll include later in your shift
• compelling audio for your web site
• creating out-of-the-ordinary promos to use when a musician comes to perform in your market

You can hear Virtuoso Voices clips within the context of an actual on-air break by clicking on one of the audio links on the Home Page. 

Virtuoso Voices clips are versatile. You can use a different clip several times a week or several times a month; it's up to you. Visit the Getting Started Page to see how other stations put Virtuoso Voices on their air.    

Consistent with best practices and findings from the Classical Music Core Values Project, each audio clip is concise and advances listeners’ enjoyment and understanding of classical music.

Virtuoso Voices™ is Public Radio’s primary source for classical music fundraising messages. 

Learn more about Virtuoso Voices Fundraising™ and audition fundraising messages on the Virtuoso Fundraising page.

Virtuoso Voices™ Clips and Fundraising material is available to stations by annual subscription according to market size.

• $750 for stations with a market ranking of 1 to 50.
• $500 for stations ranked between 51-150;
• $250 for stations with an Arbitron market ranking of 151 and above;

Every month, subscribing stations receive a CD containing 15 to 20 tracks, featuring 3 to 4 performers.  Plus, each CD includes fundraising scripts voiced by the performers we interview.

Each audio clip, whether on a CD or web-based, includes a Suggested Host Intro and Outro and music recommendations.  We are committed to making this service convenient and easily accessible to stations and station personnel.

Performer audio is also available for download anytime via the Public Radio Exchange (PRX) and is updated regularly on PRX as new performer content becomes available.